Harry
Sanders

Homeless in Melbourne at 17. Started StudioHawk that same year. Ten years on, it's Australia's largest dedicated SEO and AI Search agency, and 100% of my speaking fees go to the kids still out there.

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Forbes Under 30

SEO Agency (APAC)

100%

Fees Donated

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From the Street to the Stage

Age 17

Homeless in Melbourne

No home and no safety net. The lowest point became the starting line.

Same Year

StudioHawk Begins

Started StudioHawk at 17, while still homeless. Search wasn't a career plan, it was the way out.

Ten Years On

Australia's Largest

More than 120 staff, with teams in Sydney, London and Atlanta. Australia's largest dedicated SEO and AI Search agency.

Recognition

Forbes 30 Under 30

Forbes 30 Under 30 Asia. B&T Entrepreneur of the Year. 40+ industry awards along the way.

Full Circle

Paying It Forward

Ambassador for the Lighthouse Foundation, with 100% of speaking fees donated to ending youth homelessness. Search gave me a home. Now it's my turn to give one back.

Two Talks. One Mission.

Harry delivers two distinct keynote experiences: one for the SEO and AI Search-obsessed and one for anyone who believes in the power of resilience and giving back.

SEO & AI Search

Deep-dive talks on SEO strategy, AI Search innovation, and building the world's best dedicated SEO and AI Search agency from the ground up.

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Founder's Story

Inspiring stories of resilience, hardship, and perseverance, from homelessness at 17 to building a global agency. 100% of fees donated to charity.

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Who is Harry Sanders?

Harry Sanders founded StudioHawk, Australia's largest dedicated SEO and AI Search agency, and Hawk Academy, teaching thousands of students each year about SEO and AI Search. He also co-founded Kadi, a luggage brand emphasising design and quality.

He serves as an ambassador for the Lighthouse Foundation, addressing youth homelessness and donating 100% of his speaking fees to the cause.

Forbes 30 Under 30 Asia B&T Entrepreneur of the Year Best Global SEO Agency Best APAC SEO Agency

What People Say

"We felt like Harry was speaking from the heart, not just a canned speech. Our best rated event of the year."

Cortney Hagen · YPO

"His authentic storytelling and meaningful insights left a lasting impact, motivating our leaders to elevate their approach."

Jasmine Hall · Coles Leadership Team

"...we had no doubt that we needed to bring Harry back for our next leadership program."

Mary Markerink · Royal Botanic Gardens Victoria

"...we all found Harry's story inspiring with plenty of takeaways."

David Aitken · SEMAG

Insights

Essays on SEO, AI Search, and building StudioHawk.

AI Search & SEO

SEO Is Not Dead. But the Way You've Been Doing It Probably Is.

Your rankings can look fine while your visibility inside ChatGPT, Perplexity, and AI Overviews quietly dies. What's actually changed, and what to do about it.

10 min read →

Business & Agency

The Rise of Service With Software

AI made 7 out of 10 the new average. Why we built HawkOS instead of renting more SaaS, and why the real moat is your data and the people trained on it.

7 min read →

Business & Agency

How I Built Australia's #1 SEO Agency From Scratch

It started with my dad's business getting scammed by an SEO agency. I was 13. That moment of anger became a company. Here's the real story.

7 min read →

All Insights

Save The Future

directed to the Lighthouse Foundation, and counting

Harry donates 100% of his business speaking fees (the Founder's Story keynote) to the Lighthouse Foundation for Youth Homelessness. Every engagement directly supports young people in need. SEO and AI Search talks are free.

Organisations that book Harry receive public recognition for their contribution to ending youth homelessness.

100% of business talk fees go to Lighthouse

Ready to Connect?

Whether it's a speaking opportunity, networking, cool ideas, or even a game of Dota, reach out!

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HarrySanders